The campaign had an open formula. We invited everyone to get involved. Our main goal was to cooperate here with local governments and encourage authorities, local business, institutions and well-known faces to become role models – ambasadors who actually read books and recommend others, especially young people, to do the same.
We got support from many polish cities and what’s more important – people still get involved in reading promotion localy. We want this trend to continue and to be the begining of pro-reading activities conducted constantly across our country.