The Reading Dad campaign invloved Social Media platforms. We received a strong interest amongst a great group of supporters – users, bloggers, influencers and children literature publishers. The total number of views of campaign content reached over 5,000,000. What’s more we reached almost 2,000 publications with hashtag #TataTeżCzyta (ang. Reading Dad) posted by our followers and other users. 30,000 paper copies of our handbook were distributed to Polish families across the country.
A crucial part of the campaign was the activities undertaken by librarians and teachers. We shared packages of promotional materials and educational aids – lesson scenarios, posters, bookmarks and printable gadgets. Engaging libraries, schools and kindergartens allows us to reach fathers and guardians directly.
The campaign helped to create role models, positive behaviours and habits by promoting a daily reading routine, which is a crucial point in increasing level of reading in Poland.
The real change requires long-term work, which is why we want to continue our Reading Dad campaign in 2024.